PODi | 2012 Appforum Campaign

DME Studios developed a data-driven marketing strategy to showcase the power of XMPie's new video personalization software, which was featured at the PODi AppForum conference.

PODi challenged DME Studios with developing an innovative campaign for their pre-conference registration communications that would demonstrate personalized data-driven communications in every medium: print, email, web and video.

DME Studios produced a series of 4 webisodes that were viewed on a PURL (personalized url) and released as episodes as part of an ongoing email and print campaign. The website and email communications were triggered by user actions, once a person had registered, they viewed the final 4th video, letting them know what was in store at the AppForum.

SERVICES: Video Production | Video Personalization | Data Driven Website | Data Driven Communications