PODi challenged DME Studios with developing an innovative campaign for their pre-conference registration communications that would demonstrate personalized data-driven communications in every medium: print, email, web and video.
DME Studios produced a series of 4 webisodes that were viewed on a PURL (personalized url) and released as episodes as part of an ongoing email and print campaign. The website and email communications were triggered by user actions, once a person had registered, they viewed the final 4th video, letting them know what was in store at the AppForum.
SERVICES: Video Production | Video Personalization | Data Driven Website | Data Driven Communications
PURL
Personalized Collateral